Bank Pay-Off Lines
A pay-off line or tag-line is a clarifier – an institutional positioning line – that captures the essence of the brand. It expresses the brand’s meaning in a way that is easy to recognise and remember. A great tag-line should become a powerful rallying call within an organisation as it talks to the very ethos of the company. A pay-off line at its best is the very core of the brand’s proposition, the company’s essence and the consumer promise. It’s the enduring truth about the company. Below are the pay-off lines of Zimbabwean banks.
| Company Name | Current Pay-off line | Previous Pay-off line |
| Agricultural Development Bank of Zimbabwe/Agribank | Your all weather bank | The Power Behind Agriculture (up to May 2011) |
| BancABC part of Atlas Mara | Reshaping African banking. Reshaping Africa. | Fresh Thinking. Smart Banking |
| Barclays Bank | Prosper. | |
| CBZ Bank Limited | Partners For Success | |
| CABS | We Will Help You Get There | We want to do things better. Do You? |
| Ecobank Zimbabwe Limited | The Pan African Bank | Choose the difference (as Premier Banking Corp Ltd) |
| FBC Bank Limited | strength·diversity·service | |
| Infrastructure Development Bank of Zimbabwe (IDBZ) | National Growth and Transformation Enablers | National Growth Builders, National Growth Enablers |
| MBCA Bank Limited | Pride in Performance | |
| Metbank | Stronger together! | |
| NMB Bank Limited | In Pursuit of Excellence | Your Business Bank |
| People’s Own Savings Bank (POSB) | Simply Possible | The People’s Bank : Yesterday, Today and Tomorrow |
| Stanbic Bank Zimbabwe | Moving Forward | Inspired. Motivated. Involved. |
| Standard Chartered Bank | Here for good | |
| Steward Bank (formerly as TN Bank Limited) | Your Money Our Commitment | Keeping your confidence (as TN Bank) |
| Tetrad Investment Bank | A reputation for prudence and profitability | |
| ZB Bank | What You Need To Succeed. | Investing in Potential |